You know what caught my eye this week? Paralax. Seems Page Builder by Site Origin had a very good week. Everything has a cost, and this week we see the Sales Funnel and Marketing Automation plugins give back some of their gains.

It seems Gravity Forms had a good week. Or, rather, a PDF addon to Gravity Forms did. Good for them. The notable regression to the mean this week goes to anti password stuffing plugins and their concerns over brute force attacks.

I’ve always wondered if there was a business value in Internationalization (I18N). Now, we have a bit of evidence that there is in fact a way to make it work. Seems someone figured translating WooCommerce to German made sense and they are reaping the rewards this week.

A funny thing happened this week, everyone suddenly woke up and started downloading security software. All the while we see Jetpack retreating to its normal rankings. And those plugins we don’t talk about much remain stable in their popularity: Yoast and Contact Form 7. Like some sort of zen masters, they just keep on keeping on.

Well it looks like Jetpack acquired some momentum this week, but it was nothing like Rank Math SEO gains. The biggest loser this week were the Schedule plugins. You may have noted that we predicted this obvious reversal last week…